Legal

Privacy Policy

Last updated: March 2026

Data Controller

Agentmama AI AB
Org. nr: 559571-8635
Contact: oskar[at]agentmama.ai
Visiting address
Artellerigatan 42, 111 11 Stockholm, Sweden
Postal address
Tre Liljor 3, 113 44 Stockholm, Sweden

Information We Collect

Personal Information

  • Email address when you join our waitlist
  • Name and contact details when provided
  • Account information when you register

Usage Data

  • Website interactions and page visits
  • Device and browser information
  • IP address and location data

Use of Google User Data

Google API Data

When you connect your Google accounts to AgentMaMa, we access and process data from the following Google services:

  • Google Ads:Campaign performance data (impressions, clicks, conversions, costs), campaign structure and settings, ad group and keyword data, audience and targeting information
  • Google Merchant Center:Product feed data, shopping performance metrics
  • Google Analytics 4:Website traffic and conversion data, audience insights

We only request access to Google APIs necessary to provide AgentMaMa's functionality and do not request access to data unrelated to campaign analytics and optimization.

Limited Use Disclosure

AgentMaMa's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

We use Google user data ONLY to
  • Display your advertising performance within the AgentMaMa platform
  • Generate AI-powered optimization recommendations for your campaigns
  • Execute campaign changes that you approve or authorize
  • Provide analytics and reporting features within our service
We will NOT
  • Use Google user data for serving advertisements
  • Sell or share Google user data with third parties for their independent use
  • Use Google user data for purposes unrelated to providing AgentMaMa's core functionality
  • Transfer Google user data to others unless necessary to provide or improve AgentMaMa features, comply with applicable law, or as part of a merger, acquisition, or sale of assets (with user notice)
  • Use Google user data to determine creditworthiness or for lending purposes

Google API Services Usage Disclosure

  • We explicitly affirm that Google Workspace APIs are not used to develop, improve, or train generalized or non-personalized AI and/or ML models.
  • We do not use any Google user data for developing, improving, or training AI and/or ML models.
  • We do not transfer any Google user data to third-party AI tools for the purpose of training generalized or non-personalized AI/ML models. Any transfer of data to third-party AI tools is strictly for providing the core personalized functionality of the app, and those third parties are bound by agreements not to use this data for training their own models.

Legal Basis for Processing

Legitimate Interest

We process your data to provide and improve our AI marketing services, communicate updates, and analyze platform performance.

Consent

For marketing communications and non-essential cookies, we rely on your explicit consent.

Data Sharing

We work with trusted service providers to operate our platform:

  • Google Cloud Platform:Cloud infrastructure, database, and authentication services
  • Analytics providers:Website performance analysis
  • Email services:Transactional and marketing emails

Google API Data

Google user data is processed solely within our secure infrastructure and is NOT shared with third parties except:

  • When you explicitly authorize campaign changes or exports
  • With service providers who assist in operating our platform and who are bound by strict data protection agreements
  • When required by law

Google user data is never used for advertising purposes outside of your own AgentMaMa account.

Your Rights Under GDPR

Access & Portability

Request a copy of your personal data

Rectification

Correct inaccurate personal data

Erasure

Request deletion of your data

Objection

Object to processing of your data

Your Control Over Connected Accounts

  • You may disconnect your Google Ads account from AgentMaMa at any time
  • Upon disconnection, all cached Google data is deleted within 30 days
  • To disconnect, use the settings page within the AgentMaMa platform or contact us at oskar[at]agentmama.ai

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:

  • Account data:Duration of your account plus 12 months after deletion
  • Waitlist data:Until product launch or upon your request to be removed
  • Analytics data:26 months (anonymized and aggregated)
  • Marketing communications:Until you unsubscribe

Google Data Retention

  • Real-time campaign data:Refreshed from Google APIs as needed
  • Historical performance data:Retained for 24 months or until account deletion
  • Cached Google data:Automatically deleted within 30 days of account disconnection

International Data Transfers

Some of our service providers are based outside the EU/EEA. When we transfer personal data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, to protect your data in accordance with GDPR requirements.

Data Security

We implement industry-standard security measures including encryption, secure data transmission, and regular security audits to protect your information.

Google API Data Security

All Google user data is:

  • Encrypted in transit (TLS 1.2+) and at rest (AES-256)
  • Stored on EU-based servers (GDPR compliant)
  • Accessed only through secure, authenticated API connections
  • Subject to regular security audits and monitoring
  • Isolated per customer account with role-based access controls

Third-Party API Compliance

AgentMaMa complies with:

  • Google API Services User Data Policy
  • Google Ads API Terms of Service
  • GDPR and Swedish data protection laws

Right to Lodge a Complaint

If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at www.imy.se

Contact Us

For any privacy-related questions or to exercise your rights, contact us at: oskar[at]agentmama.ai