Profit-first marketing for e-commerce

Grow profit.
Not just revenue.

Agent Mama connects your commerce, customer and marketing data to reveal where profit is created or lost — then turns those insights into actions across your channels.

Trusted by ambitious commerce teams
The problem

Your ad platforms optimise for the wrong number.

Ad platforms can see a purchase, but they cannot see the return, the margin, the fulfilment cost or whether that customer will buy again. When every brand uses similar platform automation, the advantage is no longer the tactic — it is the number you optimise towards.

Gross profit vs. gross sales by customer group
Top 20%
2nd fifth
Middle
Fourth
Bottom 20%
Gross profit
Gross sales
Illustrative distribution. Your Agent Mama audit reveals the real pattern in your business.

Know which customers grow your profit.

Two customers can cost the same to acquire while creating completely different commercial outcomes.

Profitable acquisition
Low return risk, healthy margin and strong repeat-purchase potential.
Unprofitable acquisition
High return risk, discount-driven behaviour and limited repeat-purchase potential.
20% of customers drive 64% of profit.
Based on data from 60+ merchants.

Optimise for the customers and orders that create real value.

Agent Mama combines order value with margins, returns, fulfilment costs and repeat-purchase behaviour — a more commercially useful objective than revenue alone.

Traditional platform signal
Purchase value
Agent Mama's profitability signal
Revenue
− returns
− product costs
− fulfilment
− discounts
+ repeat-purchase potential
= commercial value
How Agent Mama works

Connect your data. Set the direction. Agent Mama gets to work.

Once connected, Agent Mama works continuously within your commercial goals and guardrails — and learns from every result.

01 — Connect your data
Set up once
Connect orders, margins, returns, product feeds and advertising platforms. No complex data project required.
02 — Define what matters
Your direction
Set your objectives, margin rules, budgets, guardrails and commercial priorities — in the platform or in plain language.
03 — Agent Mama does the work
Every day
It predicts demand, builds audiences, monitors budgets, improves product feeds and identifies where profit is being won or lost.
04 — Review and improve
Continuous
Routine actions run within your guardrails. Important decisions come with a clear recommendation for approval. Every outcome improves the next decision.
Every result makes the next decision better.
Control without the busywork

You set the limits.
Agent Mama works within them.

Define your objectives, budgets and guardrails. Agent Mama handles routine work within those limits and brings important decisions to your team with a clear recommendation, expected impact and explanation.

Profit opportunity identified
Approval required
Expected impact
+€4,800predicted gross profit this month
Recommended action
Reallocate 18% of the budget to a higher-profit customer segment.
Meta prospecting · Broad awareness audience
What Agent Mama found

This audience generates strong revenue but low predicted gross profit, driven by frequent returns.

High return risk · Low gross margin · Weak repeat-purchase value
Confidence
High
Nothing goes live without your approval.

One agent across the decisions that shape profit.

Create a campaign
Build campaigns using profit-based bidding and the right product selection.
Build an audience
Find and activate customer groups based on profitability, not purchase value alone.
Explain a change
Identify why gross profit, returns or marketing efficiency moved.
Reduce waste
Detect and pause spend on unprofitable products, customers or campaigns.
Prepare the briefing
Summarise performance, risks and recommended actions for the next commercial meeting.
Built for ambitious commerce brands

Results you can trace back to profit.

Better acquisition
Direct more investment towards customers and orders with healthy commercial value.
Less wasted spend
Reduce spend on products, segments and campaigns that create revenue but destroy margin.
Faster decisions
Move from fragmented reporting to prioritised recommendations and actions.
Built by people who know e-commerce

Autonomous execution. Human judgement.

Agent Mama is built and supported by e-commerce operators, performance marketers and AI specialists. The platform works continuously within agreed goals and guardrails, while people provide commercial judgement, validate the setup and remain in control of important decisions.

Deep e-commerce and performance marketing expertise
AI and data infrastructure built for real commercial decisions
Human support when strategy or business context requires it
The Agent Mama team

Ready to optimise for the number that matters?

See how Agent Mama can connect your commerce and advertising data — and turn it into more profitable decisions.

Book a demo